IKGB ROi Africa is powered by Brandwatch and Crimson Hexagon’s Artificial Intelligence (AI)-powered technologies, the world’s leading social listening platforms, which gives our clients a competitive advantage in collecting, analysing & tracking brand perception and campaign performance as well as detecting competitive and market trends....More
Instant Advertising Compliance is generated using matching technology to ascertain the execution of your media advertising campaigns.
Using the latest innovative technology, accurate sentiment analytics in real-time is part of ROi's offering. Clever algorithms produce results that are vetted by ROi and are used to further identify trends across all media.
Each medium is treated in isolation, using the best, most accepted and robust measurement technique for the medium. Print and Broadcast is measured using Audience and Ad Values. Online and Social Media uses a variety of measures, Moz Rank, Klout Scoring, Source Ranking and much more
Collate the relevant media into one space, offer full media monitoring across global and local print, radio, television, online and social media. Use the largest social media pipe in the world – almost 200 million platforms
Crunch this data is record time, 100,000 items per second and deliver measured, relevant and precise results.
Implement immediate and interactive analytics. Convert data to a manageable format that allows drill down from high level to infinite detail.
Introduce Smart Technology that learns and identifies trends across all media platforms, design that technology for Big Content Management and its measurement. Deliver systems that manage brand reputation immediately and intelligently
Act as an extension of the media relations division. Introduce live sentiment tracking for immediate brand protection on negative messages. Offering insight from the outside
Give the client the luxury of making immediate, informed and intelligent media decisions with foresight and knowledge. Make media monitoring work for client, seamlessly. Deliver ROi Africa to market.
ROi Africa is a smart technology media monitoring and intelligence provider, widely regarded as a leader in its field. Our business is to identify and make sense of media and monitoring trends. We do this by employing technology to monitor almost 200 million global social networks, 60 000 global online newspapers, thousands of printed publications and 70 radio and TV stations. ROi is owned by businessman and entrepreneur Shaka Sisulu who acquired the business from previous owner Ecsponent Limited in June 2018. Sisulu’s own media monitoring business, iKGB, is in the process of merging with ROi Africa to form an entity ready to claim a sizeable slice of the analytics market in South Africa and the rest of Africa. Ecsponent maintains exposure to ROi through a minority shareholding in Sisulu's group of digital media companies.